Digital Marketing Manager - Healthcare

Location
London
Salary
£30000 to £40000 per annum
Posted
22 Feb 2018
Closes
22 Mar 2018
Ref
J5202
Contact
Christina Giakou
Contract Type
Permanent
Hours
Full Time
HRS have an exciting opportunity for a Digital Marketing Manager - Healthcare to join an innovative Genetic Testing organisation based in London area. As the Digital Marketing Manager - Healthcare, you will be responsible for developing and managing social media campaigns including Facebook, Twitter, Instagram, LinkedIn etc. This role is a fantastic fit for an experienced Digital Marketing specialist who is willing to take the next step in his Marketing career.

KEY DUTIES AND RESPONSIBILITIES:

Your duties as the Digital Marketing Manager - Healthcare will be varied however the key duties and responsibilities are as follows:

1. Develop and manage various Digital Marketing campaigns aimed to raise brand awareness, increase sales and convey the benefits of products to customers. This includes managing digital marketing campaigns, creating key visuals, competitor analysis and more.

2. Devise and implement Search Engine Optimisation (SEO) strategies and social media strategies to increase the website traffic, measure and analyse their effectiveness using Google Analytics.

3. The Digital Marketing Manager - Healthcare must keep up to date with new tools, apps and technologies.

4. Create and design high quality marketing materials including leaflets, brochures, videos and sales presentations in order to promote the genetic test kits.

ROLE REQUIREMENTS:

To be successful in your application to this exciting opportunity as the Digital Marketing Manager - Healthcare we are looking to identify the following on your profile and past history:

1. Relevant degree in Marketing or Science Subject such as Life Sciences, Cell Biology, Biomedical Science, Marine Biology or Immunology. A CIM / Marketing qualification is beneficial.

2. Proven industry experience in a Digital Marketing Executive role preferably within a Healthcare, Life Science or Biotech company.

3. A working knowledge and practical experience with executing digital marketing campaigns using various tools such as Google AdWord, SEO, Google Analytics and Social Media management. Knowledge of HTML and Javascript is also necessary.

Key Words: Life Science / Healthcare / Genetics / CIM / Certificate in Marketing / Marketing / Digital Marketing Executive / AdWord / Search Engine Optimisation / Google Analytics / Customer Engagement / Competitor Analysis / Social Media / London / Greater London

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